Heineken, a global beer company, realized that its reward and recognition programme was only reaching and rewarding a small percentage of staff. Therefore, the company decided to rebrand and repackage it, creating a seamless user journey and adding a diverse range of awards that encourage values-led behaviour. This new programme, known as "The Heineken Celebration Programme," was designed to be more inclusive and accessible to all employees, regardless of their role or location.

The programme included a range of rewards, such as gift cards, experiences, and personalised messages from managers. The programme was a success, with a 95% participation rate and a 20% increase in employee engagement. In the first five months following the launch of the program, 1,050 eCards and 246 Cheers! 50 instant awards were issued. There were also 129 IPA nominations, with 14 IPA winners. The new data-driven HR programme has been embraced by the workforce with a 95% user adoption rate.

The Heineken Celebration Programme is a great example of how a well-designed reward system can improve employee morale and engagement. According to research, a little recognition can provide a big morale boost. To maximize the effect, it is essential to customise these interventions. Heineken's success story shows that a well-designed reward system can significantly improve employee motivation and engagement, leading to better business outcomes.

Source- Gateway, R. (n.d.). Heineken Employee Recognition Case Study | Reward Gateway.

Required:

Conduct a McKinsey 7S model analysis. Justify the use of McKinsey 7S model analysis in holistic organisational development. Justify the Heineken Celebration Programme and its alignment.