Heinz is a leading global food manufacturer. It manufactures and markets Farley's (baby food), Linda McCartney Foods (vegetarian meals), and Weight Watchers Foods (diet meals and supplements). The use of these brand names instead of the Heinz name is an example of which type of branding strategy?

1. individual
2. synergistic
3. umbrella
4. Family

Supermarket chain Loblaws has rolled out Decadent Chocolate Chip Cookies and a variety of other product lines with the PC brand. The PC brand, which is owned by Loblaws, is an example of which type of brand?

1. master brand
2. private brand
3. family brand
4. manufacturers' brand

A new-product strategy can be best described by which of the following?

1. It links the new-product development process with the objectives of the marketing department, the business unit, and the corporation.
2. It is part of an organization's takeover strategy.
3. It specifies the roles existing products play in the organization's overall plans.
4. It is part of the overall marketing distribution.

What is the length of the introductory stage of the product life cycle for a new product largely determined by?

1. the product's size
2. the product's marketing mix
3. the product's characteristics,
4. the size of the market

What occurs during the maturity stage of the product life cycle?

1. Prices are increased.
2. Promotion to the dealer is often intensified.
3. More shelf space is made available to the product.
4. Profit margins are at their peak.