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Heirloom Furniture is a brand reputely for its wide variants of sofas that introduced a new range of mattresses and bed frames a few years

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Heirloom Furniture is a brand reputely for its wide variants of sofas that introduced a new range of mattresses and bed frames a few years ago. Since most of its products could be produced using the same resources and technology, the company's cost structure lowered, while its product portfolio widened. In this scenario, which of the following value and cost drivers is Heirloom applying? network effect economies of scope mass customization learning-curve effect

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