Hel Frequency in advertising refers to 2 Multiple Choice 00:25:55 the number of times an advertisement can be shown before it begins to lose its effectiveness. the average number of times a person in the target audience is exposed to an advertisement the average number of times a firm airs an advertisement the number of different advertisements, sales promotions, or publicity events in an IMC campaign for a product or service O the total number of times an advertisement is aired on television or radio. Mc Graw Hill Education Search for anything o