Helbentd Dorkas, your enthusiastic new business partner, is interested in starting a publishing house in West Dakota. When you meet him for lunch, he shows you that the marketing research conducted guarantees that the new business will be a success. Which of the following statements of advice would enable him to develop a more realistic view about the research?

Group of answer choices

He should consider the results of the research as their final answer to all doubts about setting up the new business.

He should use the research conducted as a substitute for decision$-$making

He should know that even the most carefully executed research can be filled with errors.

He should understand that marketing research studies all the factors that contribute to the success of a business.