Hello all, this is a group project but i need help on my part. I am supposed to be doing the Marketing Mix including analysis part. The topic of the project is included which is "Physical Therapy Adds Yoga". I have included what my classmates have written so far, my part needs to be at least 2 paragraphs long.

Each group will be given a product, service, company, or cause to promote to a specific target audience. Your group will create an Integrated Marketing Campaign/Plan. There are three parts for this project, a power presentation, a written paper and peer review. The group must contribute to writing the paper, and each member must contribute to the power point presentation. PHYSICAL THERAPY ADDS YOGA. The Wellness Center is planning to add Yoga to its physical therapy core business, either incorporated into therapy treatment or as a separate and distinct offering. In addition to services offered at the center's main location, therapists are also sent as part of a contract arrangement to nursing homes for offsite physical therapy. They need an IMC plan for both current and new clientele. IMC Plan for: "Physical Therapy Adds Yoga" SWOT Analysis SWOT analysis (or SWOT matrix) is a strategic planning technique used to assist a person or organization in identifying strengths, weaknesses, opportunities, and threats in business competition, project planning, or any other subject. It is intended to specify the objectives of the business venture, project, or any subject, as well as the internal and external factors that are favorable and unfavorable to achieving those objectives. Users of a SWOT analysis frequently ask and answer questions in order to generate meaningful information for each category and identify their competitive advantage. SWOT analysis has been described as a tried-and-true strategic analysis tool. The name is an abbreviation for the four parameters examined by the technique: Strengths: are traits of a company or initiative that offer it an advantage over competitors. Weaknesses: qualities of the business that put it at a disadvantage in comparison to others. Opportunities are environmental elements that a corporation or initiative can use to its advantage. Threats: environmental components that could pose problems for the business or project. The concept of strategic fit expresses how the internal environment of the organization corresponds to the external environment. The identification of SWOTs is critical because it can inform subsequent actions in planning to reach the goal. First, decision-makers should examine if the goal is attainable in light of the SWOT analysis. If the goal is not reached, they must choose another goal and restart the procedure. SWOT Analysis of Yoga Therapy Research Strengths: Heritage support. Counseling importance. Holistic nature. Less investment. It does not require a special location. People's strong attitudes toward spirituality. It doesn't require any specific equipment. Increased scientific innovation. There is a diet plan included! Improving the flow of healing 'Pranic Life Energy.' This is more of a spiritual intervention than a physical or mental one. They are reinforcing themselves against ever-present pressures, increasing self-reliance and self-confidence, facilitating natural waste emission, and taking responsibility for their health. Weaknesses: Lesser scientific research. Not adequately evaluated. Lack of proper control. Lack of financing. Follow up is difficult. Dropouts are prevalent. It is difficult to verify if patients perform correctly or not. Patient information may be misleading. Blinding is not possible. Their work schedule, family pressures, financial stress, and so on all constitute a hindrance to their advancement. Long-term dedication is required. Knowledge of Anatomy and Physiology is required for cultural adaptation. It is difficult for the younger generation to get up early in the morning for practice. Knowledge of common diseases and disorders, including symptoms, management, illness, trajectories, and contradictions for Yoga therapy. Cleanliness of the therapist's mind, body, and thoughts Cultural, social, and linguistic concerns. Opportunities: Deeper levels of experience could be attained; higher levels could be attained. A wide range of specialties. An enormous scope in medical and philosophical space. A great career option. Great business concept. Many possible combinations. Relatively young, so much to learn. The scientific community has begun to accept Foreign affiliations/accreditations. People's adaptation to lifestyle changes. More study on several dimensions is needed. Create, maintain, and use a referral network of peers and related healtheare practitioners and organizations. Threats: People take it for granted. It may become costly if numerous tests are performed. Feasibility issues. New thought process Zym, spas, party culture taking over. The mingling of diverse cultures generates uncertainty. Religious and cultural concerns. Gadgets such as smartphones, video games, and so forth are wreaking mayhem. Excitement is lacking; and ethical certifications are difficult to obtain. Limitation of one's training Legal, Regulatory, and Business Issues concerning Yo: Therapy. Current applicable local, state, and national 1. People's adaptation to lifestyle changes. More study on several dimensions is needed. Create, maintain, and use a referral network of peers and related healthcare practitioners and organizations. Threats: People take it for granted. It may become costly if numerous tests are performed. Feasibility issues. New thought process Zym, spas, party culture taking over. The mingling of diverse cultures generates uncertainty. Religious and cultural concerns. Gadgets such as smartphones, video games, and so forth are wreaking mayhem. Excitement is lacking; and ethical certifications are difficult to obtain. Limitation of one's training Legal, Regulatory, and Business Issues concerning Yoga Therapy. Current applicable local, state, and national laws and regulations affecting Yoga Therapy's activity. Marketing Objectives Marketing objectives are a set of goals that companies hope to achieve. These objectives can also help brands see the current state of their integrated marketing communications (IMC) plan. In order to create a successful IMC plan, the marketing objectives must be consistent with the brand's target markets (Clow \& Baack, 2017, p.6). The target markets for our wellness center would be senior citizens, people with disabilities who need to be assisted, children or grandchildren of the senior citizens, physical therapists, and yoga instructors. The very first objective is to increase brand awareness. We want everyone to know about our program and be able to remember about our services, for future reference. The second objective is to hire enough physical therapists and yogat instructors for offsite therapy sessions. It is imperative that our wellness center hires enough employees, in order to keep our center up and running. There is a great opportunity, since 10,000 students graduate from physical therapy programs each year (Fraticelli, 2018). Another great opportunity is that there are over 100,000 yoga instructors in the United States (Sita's Yoga, 2022). The third objective is to increase website traffic and engagement, through the use of local advertising. Local advertising can help increase word-of-mouth communication between friends and family members. The fourth, and last, objective is to promote the benefits of yoga therapy. If we promote the benefits of yoga therapy, and explain how it can help someone be healthy, this could help consumers make a final decision and encourage them to sign up. Each group will be given a product, service, company, or cause to promote to a specific target audience. Your group will create an Integrated Marketing Campaign/Plan. There are three parts for this project, a power presentation, a written paper and peer review. The group must contribute to writing the paper, and each member must contribute to the power point presentation. PHYSICAL THERAPY ADDS YOGA. The Wellness Center is planning to add Yoga to its physical therapy core business, either incorporated into therapy treatment or as a separate and distinct offering. In addition to services offered at the center's main location, therapists are also sent as part of a contract arrangement to nursing homes for offsite physical therapy. They need an IMC plan for both current and new clientele. IMC Plan for: "Physical Therapy Adds Yoga" SWOT Analysis SWOT analysis (or SWOT matrix) is a strategic planning technique used to assist a person or organization in identifying strengths, weaknesses, opportunities, and threats in business competition, project planning, or any other subject. It is intended to specify the objectives of the business venture, project, or any subject, as well as the internal and external factors that are favorable and unfavorable to achieving those objectives. Users of a SWOT analysis frequently ask and answer questions in order to generate meaningful information for each category and identify their competitive advantage. SWOT analysis has been described as a tried-and-true strategic analysis tool. The name is an abbreviation for the four parameters examined by the technique: Strengths: are traits of a company or initiative that offer it an advantage over competitors. Weaknesses: qualities of the business that put it at a disadvantage in comparison to others. Opportunities are environmental elements that a corporation or initiative can use to its advantage. Threats: environmental components that could pose problems for the business or project. The concept of strategic fit expresses how the internal environment of the organization corresponds to the external environment. The identification of SWOTs is critical because it can inform subsequent actions in planning to reach the goal. First, decision-makers should examine if the goal is attainable in light of the SWOT analysis. If the goal is not reached, they must choose another goal and restart the procedure. SWOT Analysis of Yoga Therapy Research Strengths: Heritage support. Counseling importance. Holistic nature. Less investment. It does not require a special location. People's strong attitudes toward spirituality. It doesn't require any specific equipment. Increased scientific innovation. There is a diet plan included! Improving the flow of healing 'Pranic Life Energy.' This is more of a spiritual intervention than a physical or mental one. They are reinforcing themselves against ever-present pressures, increasing self-reliance and self-confidence, facilitating natural waste emission, and taking responsibility for their health. Weaknesses: Lesser scientific research. Not adequately evaluated. Lack of proper control. Lack of financing. Follow up is difficult. Dropouts are prevalent. It is difficult to verify if patients perform correctly or not. Patient information may be misleading. Blinding is not possible. Their work schedule, family pressures, financial stress, and so on all constitute a hindrance to their advancement. Long-term dedication is required. Knowledge of Anatomy and Physiology is required for cultural adaptation. It is difficult for the younger generation to get up early in the morning for practice. Knowledge of common diseases and disorders, including symptoms, management, illness, trajectories, and contradictions for Yoga therapy. Cleanliness of the therapist's mind, body, and thoughts Cultural, social, and linguistic concerns. Opportunities: Deeper levels of experience could be attained; higher levels could be attained. A wide range of specialties. An enormous scope in medical and philosophical space. A great career option. Great business concept. Many possible combinations. Relatively young, so much to learn. The scientific community has begun to accept Foreign affiliations/accreditations. People's adaptation to lifestyle changes. More study on several dimensions is needed. Create, maintain, and use a referral network of peers and related healtheare practitioners and organizations. Threats: People take it for granted. It may become costly if numerous tests are performed. Feasibility issues. New thought process Zym, spas, party culture taking over. The mingling of diverse cultures generates uncertainty. Religious and cultural concerns. Gadgets such as smartphones, video games, and so forth are wreaking mayhem. Excitement is lacking; and ethical certifications are difficult to obtain. Limitation of one's training Legal, Regulatory, and Business Issues concerning Yo: Therapy. Current applicable local, state, and national 1. People's adaptation to lifestyle changes. More study on several dimensions is needed. Create, maintain, and use a referral network of peers and related healthcare practitioners and organizations. Threats: People take it for granted. It may become costly if numerous tests are performed. Feasibility issues. New thought process Zym, spas, party culture taking over. The mingling of diverse cultures generates uncertainty. Religious and cultural concerns. Gadgets such as smartphones, video games, and so forth are wreaking mayhem. Excitement is lacking; and ethical certifications are difficult to obtain. Limitation of one's training Legal, Regulatory, and Business Issues concerning Yoga Therapy. Current applicable local, state, and national laws and regulations affecting Yoga Therapy's activity. Marketing Objectives Marketing objectives are a set of goals that companies hope to achieve. These objectives can also help brands see the current state of their integrated marketing communications (IMC) plan. In order to create a successful IMC plan, the marketing objectives must be consistent with the brand's target markets (Clow \& Baack, 2017, p.6). The target markets for our wellness center would be senior citizens, people with disabilities who need to be assisted, children or grandchildren of the senior citizens, physical therapists, and yoga instructors. The very first objective is to increase brand awareness. We want everyone to know about our program and be able to remember about our services, for future reference. The second objective is to hire enough physical therapists and yogat instructors for offsite therapy sessions. It is imperative that our wellness center hires enough employees, in order to keep our center up and running. There is a great opportunity, since 10,000 students graduate from physical therapy programs each year (Fraticelli, 2018). Another great opportunity is that there are over 100,000 yoga instructors in the United States (Sita's Yoga, 2022). The third objective is to increase website traffic and engagement, through the use of local advertising. Local advertising can help increase word-of-mouth communication between friends and family members. The fourth, and last, objective is to promote the benefits of yoga therapy. If we promote the benefits of yoga therapy, and explain how it can help someone be healthy, this could help consumers make a final decision and encourage them to sign up