hello below is the work I have done so far and my professor want me to add this in lines

please help me as soon as you can thank you so much!!

1. Introducing the Consumer/End User of your new product

A. Whom is the target group? must be supported by relevant secondary sources

B. Demographic Profile (e.g. age range, gender, income ranges, education

attainment, household size, etc.) and must be supported by relevant

secondary sources

C. Attitudes and behaviors and lifestyles - must be supported by relevant

secondary sources

2. Retailer and Pricing Strategy

A. What is the retail strategy to sell it? Which retailers are you choosing? And, why do these retailers make sense for your new product? Must be supported by relevant secondary sources

B. What is your pricing strategy? Is it a cost-based strategy? Value-based? Competitive based? Must creat8 a strong point of view to support pricing strategy.

C. How much will you charge and why? What's the competitive set pricing? Must be supported by relevant secondary sources

3. Marketing Communications Plan

A. What marketing communications should be used? Which specific forms of marketing channels/advertising are you using and why?, When?, Where?, and How will you advertise towards your target group? (traditional media, off-line, social media, website, etc.?), must be supported by relevant secondary sources, Word and PP

B. Creat8/Illustrate examples of your advertising in the paper

this is the work I have done so far below.

Wahl Clipper Corporation is an American company that manufactures grooming products for people and animals. It was founded in 1919 by Leo J. Wahl. The company is headquartered in Sterling, Illinois. Wahl Clipper Corporation's products include hair clippers, trimmers, shavers, and pet grooming products. The company sells its products in over 165 countries. It has 1,001 to 5,000 employees worldwide. Revenue: $100M to $500M (USD) Background of company - what, when, whom, where, when founded, products in the company portfolio and/or services it offers etc. Wahl Clipper Corporation is an American company that manufactures grooming products for people and animals. The company was founded in 1919 by Leo J. Wahl. Wahl Clipper Corporation is headquartered in Sterling, Illinois. The company makes and markets electric hair clippers, massagers, beard trimmers, and accessories. While it sells to the professional market, Wahl also peddles its products through retailers, such as Wal-Mart, Target, and Bed Bath & Beyond, among others. It also operates four operating divisions: Professional, Home Products, Animal, and International. Wahl boasts operations in Argentina, Australia, Brazil, Canada, China, England, Germany, Holland, Hungary, India, Japan, Russia, South Africa, Spain, and the US. Mission statement of the company: The Wahl Clipper Corporation is dedicated to providing the highest quality products and services to our customers. We strive to be the leading company in the hair grooming industry by offering innovative products, excellent service, and a commitment to customer satisfaction. Vision statement of the company: The Wahl Clipper Corporation is committed to being the global leader in the hair grooming industry. We will achieve this goal by continuing to offer the most innovative and highest quality products and services to our customers. Company state of business - what is the current state of business? Sales growth up, down, plateau, and why? Is it a publicly traded company, and, if so, what is the performance of the company stock vs. one year ago, two years ago, three years ago and graph time series data Wahl Clipper Corporation is a privately held company. Sales growth has been up in recent years due to the recession as more consumers look for ways to save money on haircuts. Competitive landscape state of business - what, when, whom, where, etc. Sales growth up, down, plateau, and why? Is it a publicly traded company, and, if so what is the performance of the company stock vs. one year ago, two years ago, three years ago and graph time series data The competitive landscape for Wahl Clipper Corporation includes other companies that make hair cutting products such as Andis, Oster, and Conair. Sales growth for these companies has been up in recent years due to the recession as more consumers look for ways to save money on haircuts.

Swot analysis

Strengths: Wahl Clipper Corporation: Privately held company 100 years in business Leader in hair grooming industry Innovative products excellent customer service. Andis Company: Publicly traded company Over 100 years in business Leader in hair grooming industry Innovative products	Weaknesses: Wahl Clipper Corporation: Dependence on sales to professional barbers and stylists Its reliance on a few key distributors. Andis Company: A limited international presence reliance on professional customers
Opportunities: Wahl Clipper Corporation: Expand operations into new markets Introduce new products. Andis Company: Expand operations into new markets Introduce new products	Threats: Wahl Clipper Corporation: Competition from other companies Andis Company: Competition from other manufacturers Changes in consumer preferences

Introduction of New Product or New Service. The new product being developed is a self haircut helmet. The purpose of the helmet is to allow people to cut their own hair at home. The helmet will be positioned as a high quality, easy to use product that is a fraction of the cost of going to a salon. The proposed name for the product is the "Wahl hairmet". This self hairmet is going to help a lot of young and old people. This helmet is going to help people that cannot leave their houses or disable. This haircut helmet is going to be reliable and easy to access, through your ipad or your iphone, you will be able to see how it cuts your hair through your ipad of iphone and android, it's going to be accurate and easy to use.

This hairmet is going to make a lot of change in society, because people won't be depending on anyone to cut their hair. People are going to save a lot of money after they buy this hairmet. The reason Wahl is producing this product is to help people that cannot afford going to the barber shop every two weeks. The hairmet will be available for all, it will be afoirdable.

Company state of business

The financial plan depends on important assumptions, most of which are shown in the following table. The key underlying assumptions are:

• We assume a slow-growth economy, without major recession.
• We assume access to equity capital and financing sufficient to maintain our financial plan as shown in the tables.

General Assumptions
Plan Month	1	2	3
Current Interest Rate	10.00%	10.00%	10.00%
Long-term Interest Rate	10.00%	10.00%	10.00%
Tax Rate	30.00%	30.00%	30.00%
Other	0	0	0

The break-even analysis shows that Wahl has a good balance of fixed costs and sufficient sales strength to remain healthy. Our break-even point is just over $6,000 per month for the first year.

Break-even Analysis
Monthly Revenue Break-even	$6,090
Assumptions:
Average Percent Variable Cost	45%
Estimated Monthly Fixed Cost	$3,359

Ratio Analysis
Sales Growth	0.00%	8.97%	8.98%	6.98%
Percent of Total Assets
Inventory	14.96%	10.79%	8.50%	39.84%
Other Current Assets	6.29%	4.16%	3.00%	22.68%
Total Current Assets	100.00%	100.00%	100.00%	91.25%
Long-term Assets	0.00%	0.00%	0.00%	8.75%
Total Assets	100.00%	100.00%	100.00%	100.00%
Current Liabilities	14.21%	4.95%	2.51%	37.11%
Long-term Liabilities	0.00%	0.00%	0.00%	10.41%
Total Liabilities	14.21%	4.95%	2.51%	47.52%
Net Worth	85.79%	95.05%	97.49%	52.48%
Percent of Sales
Sales	100.00%	100.00%	100.00%	100.00%
Gross Margin	55.14%	55.10%	55.05%	30.78%
Selling, General & Administrative Expenses	31.96%	32.18%	33.13%	15.53%
Advertising Expenses	0.00%	0.00%	0.00%	1.18%
Profit Before Interest and Taxes	33.11%	32.74%	31.32%	2.01%
Main Ratios
Current	7.04	20.19	39.90	2.24
Quick	5.98	18.01	36.51	0.99
Total Debt to Total Assets	14.21%	4.95%	2.51%	52.38%
Pre-tax Return on Net Worth	89.03%	57.54%	42.37%	6.06%
Pre-tax Return on Assets	76.38%	54.69%	41.31%	12.72%
Additional Ratios	Year 1	Year 2	Year 3
Net Profit Margin	23.24%	23.08%	22.16%	n.a
Return on Equity	62.32%	40.28%	29.66%	n.a
Activity Ratios
Inventory Turnover	9.88	7.20	7.20	n.a
Accounts Payable Turnover	9.69	12.17	12.17	n.a
Payment Days	27	33	29	n.a
Total Asset Turnover	2.30	1.66	1.30	n.a
Debt Ratios
Debt to Net Worth	0.17	0.05	0.03	n.a
Current Liab. to Liab.	1.00	1.00	1.00	n.a
Liquidity Ratios
Net Working Capital	$68,211	$114,217	$162,370	n.a
Interest Coverage	0.00	0.00	0.00	n.a
Additional Ratios
Assets to Sales	0.43	0.60	0.77	n.a
Current Debt/Total Assets	14%	5%	3%	n.a
Acid Test	5.98	18.01	36.51	n.a
Sales/Net Worth	2.68	1.75	1.34	n.a
Dividend Payout	0.00	0.00	0.00	n.a

Wahl Competitive landscape state of business Hair groomers are generally exposed to tools and equipment by the school they attend. Their instructors have credibility and the products they endorse are generally the ones the students buy. Increasingly, hair groomers are looking for products to extend their productivity and the length of their career by avoiding overuse injuries. Our product addresses this critical need and we'll buy visibility in schools across the U.S. and in Europe and Japan, which are the primary markets. Gradually, we will also move into China.

A few newcomers to the U.S. market are the Chinese and the Europeans, both of whom have incredibly inexpensive products that are not of stellar quality, but do continue to steadily improve.

The hair grooming industry has undergone a great deal of change in the last five years. Many of the larger manufacturers of tables and chairs have gone out of business. Those manufacturers were competing primarily on price. The few remaining companies have reputations for quality workmanship and money back guarantees. The integrity factor has been significant. Many of the existing companies serving the massage professionals niche with equipment and supplies are offering products and tools, but none are providing a tool like ours that addresses overuse injuries. Our product line is filling a niche that is just beginning to open up. The boom of hair grooming over the last 15 years has created a significant number of professional hair groomers who are experiencing carpal tunnel syndrome or other overuse injuries. Our products are designed to assist those professionals and to extend their careers. However, new professionals just completing their education will understand the importance of purchasing and using Hair Clipping Products as they begin building their practices, having seen what is happening in the industry as a whole. Most hair groomers who graduate are women 23-35 and intend to serve several clients a day to create adequate income. They tend to purchase from their hair salons or stores associated with the schools. We have contacts in these schools and with several hair grooming rough the owners affiliation with a hair clipping company. It will be a natural product for these schools and stores to add to their product line.

Key references:

• https://sea.wahl.com/
• Wahl Clipper Corporation. (n.d.). Retrieved from https://www.wahlclipper.com/
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• Andis Company. (n.d.). Retrieved from https://ww from https://www.osterpro.com/
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• Panasonic Corporation. (n.d.). Retrieved from https://www.panasonic.com/