Hello can I please get help with this case study :

CASE SCENARIO 1

Walt Disney has grown to become a household name both within and beyond the United States. As a current employer of about 185 000 people, the company generated a total revenue of over 52 billion dollars in the year 2015, and a net profit of over 8 billion dollars which is an improvement over what was generated the previous year. Walt Disney is a worldwide entertainment and media company that has grown to diversify their business over the years. The company currently has a vast customer base of media entertainment customers, and with the intense competition springing up from other companies, there is the possibility that they are going to be sharing their customer base.

Walt Disney, without doubt, has a very great cable network that covers a vast area. They operate the ABC Family and Disney Channels Worldwide. They also sell content to ESPN which is the sports entertainment company that exists in more than 60 countries, and which are available in four languages. Customers also get customized content based on preferences, and this has increased great customer loyalty and increased new subscriptions. They also operate the Disney Channels Worldwide cable channel that is in charge of Disney Junior, Disney Cinema, Radio Disney, and others alike. The cable business has over a hundred channels available in about 34 languages and in 163 countries. They have about 123 million subscribers all around the world. Several networks owned by Disney Channels have huge numbers of subscribers running in the millions, their partnership with FYI, H2 and LMN saw increase of 69 million, 70 million, and 82 million subscribers respectively at the end of the year 2015. The huge extent and influence of their networks have given them an edge that will take a pretty long time to compete with. Their huge number of subscribers also gave them a very wide margin which is responsible for the high revenue generated every year. They also get to enjoy additional revenue through advertising sales.

The company has some of the best media brands in their possession. Some of these brands include Marvel, Pixar, ESPN, Touchstone, and Lucas film that are all known for high-quality content. Even with the way Walt Disney spreads its business across many countries, North America remains its major source of revenue making about 77% of its total revenue from the United States and Canada alone. This makes them vulnerable to the fluctuating regulation of these areas, as well as recent economic recession, that has fueled strikes across.

Even with the big figures being recorded as their net profits yearly, they still have a net liability amounting to about almost three billion dollars in unpaid pensions. This is coupled with continuous increase in the resignation letters from skilled employees.

There has been a major improvement over the years regarding internet services which have brought about the rise in the demand for online video, among others. There will be an estimated $40 billion dollars of business in these areas by the year 2025. Walt Disney has been working their way to reaching more customers through online videos. The increase in internet speed and the advancement in the quality of games have created more growth for the gaming industry. The company has been looking into this lately and has been investing a lot in this regard.

Due to the advancement of technology, piracy of videos and other media has been made quite easy. This has led and will probably result in more losses on the part of the company. It will reduce the revenue generated from the sale of their DVDs, for example. There is also very high competition in the entertainment industry, which poses a major threat to Walt Disney. There is everything to compete for, ranging from the consumers to the advertisers. Disney faces a number of competitors across its various markets, with Viacom (VIA), Time Warner (TWC), 21st Century Fox (FOX), Sony (SNE), CBS (CBS) and Comcast (CMCSA) being its main competitors.

QUESTIONS:

Walt Disney has appointed you as a new graduate Business Analyst, whose role includes shadowing a senior Business Analyst in the team.

1. To effectively analyse the case study above as an analyst, you need to first demonstrate various competencies. Discuss these competencies, and explain how each would assist the analysis process, specifically on the case illustrated above? (5 marks).

2. As a newly recruited junior BA, Advice a team of Walt Disney Managers on what is the process of business analysis and how this process can assist the organisation as a whole. Support your answer with examples from the case above? (10 marks).

3. A business ecosystem outlines all the network of entities and factors, internally and externally, that affect the existence of an organisation. Develop a business ecosystem for Walt Disney case above. Your answer clearly demonstrate the following, 1) the segment of the business ecosystem, 2) the specific element of under the segment supported by the answer from the case. (20 marks).

Please find an example below?

Walt Disney - Business Ecosystem

Core Enterprise

• Departments/Units -
  • STATE WHAT FALLS UNDER THIS ELEMENT and so forth...

4. From the above case study, what competitive advantages does Walt Disney have over its competitors, and how are these differentiating it from competitors? (5 marks).

1. 5. Using the SWOT analysis framework, identify and explain Walt Disneys strengths, weaknesses, opportunities and threats. Use examples from the case scenario to support your explanation (20 marks).

1. 6. Using McFarlans strategic grid framework, discuss in details with specific references from the case study where Walt Disneys use of IT is situated in the four quadrants of the framework? (10 marks).