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Hello dear professor, I need to answer these four questions regarding the case of Mountain Man Brewing Company: Bringing the Brand to Light. The case
Hello dear professor,
I need to answer these four questions regarding the case of "Mountain Man Brewing Company: Bringing the Brand to Light". The case is impossible to be copied. That's why I couldn't bring it into my question.
Q1: What has caused MMBC's decline in spite of its strong brand? (5 points)
Q2: Should MMBC introduce a light beer? (5 points)
Q3: Is Mountain Man Light feasible for MMBC? (5 points)
Q4: Should MMBC launch Mountain Man Light? (5 points)
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