Hello guys! I have asked about Switzerland, not India. Could you please help? Also, I need the references! The information about India was perfect; I would like to have more about Switzerland, please. Thanks a lot for your help!

3. Country-Specic Communications {35%. of assignment marks) Agndix One Sggmentation and Buyer Behaviour Using no more than one side (page! of the Appendices and a range of segmentation criteria, identify and prole one segment of consumers who Green Chef should target in your chosen country, using appropriate data from Passport and sources of your choice. Ensure that you show a full understanding of your target customers' interests, values, lifestyles, perceptions and attitudes, and usage of technology. You should seek to provide additional consumer insights over and above your comments in Task Two. This section will not be counted within the word count. Appendix Two Cultural insights This part of the work is asking you to get to grips with cultural specics and differences that might affect how you communicate with the target audience that you have identied in your specic country, so... Using no more than one side (page) of the Appendices, what advice has been given by leading academics and other highly authoritative sources, regarding how best to communicate in terms of messages and execution style, in your chosen country? You must use authoritative sources (for example, Hofstede, Hall, Usunier, de Mooij, articles from WARC or ABI Inforrm'Proquest} for this section and should aim to provide at least six key insights, citing all sources. This section will also not be counted within the word count. Social Media, Standardisation and Adaptation This section will go in the body of the report. Green Chefhas a YouTube channel httpswwwyoutube.comlchannelfUCquUXszFUSZYnAjuJSZN and a presence on social media hitpsn'fgreenchefknoji.comr'questionsigreen-chefsocial-media-pagesf The Marketing Director would like you to give clear advice on how far social media communications such as these, need to be standardised or adapted in your chosen country. The overall aim is to engage appropriately with the consumers that you have proled in the Appendices and ensure that any culturally-specic needs and requirements, are taken into account. Be specic apart from language, what might need to change and why, both in terms of message and choice of social media channels? What could stay the same? Within your arguments and defence, you should demonstrate clear linkages to the consumer prole (Appendix One) and the cultural insights you have identied (Appendix Two). It is ne to use screen shots from Green Chefs YouTube or social media to illustrate your points (these will not be counted in the word count) and to provide other relevant examples of your choice (Suggested word count; 650 words) (Note: The 35% of assignment marks will be allocated as follows; 15% for research and appendices, 20% for the discussion and insight building on these, in the body of the report. Please see the assessment grid)