Hello,

Here is my homework question I'd like help in:

Global pricing is one of the most critical and complex issues in international marketing. Price is the only marketing mix instrument that creates revenues; All other elements entail costs. A company's global pricing policy may make or break its overseas expansion efforts.

These are the factors to be considered in the development of a global pricing strategy.: political, economic, social, and technological.

The price of a Starbucks latte in China is broken down by costs.

-other operating expenses $0.23 5%

-equipment costs $0.17 4%

-tax. $0.24 5%

-general and administration $0.28 6%

-labor $0.41 9%

-raw materials. $0.64 13%

-store operating expenses $0.72. 15%

-profit $0.85. 18%

-rent. $1.25. 26$

Not= to 100% due2 rounding $4.80

Which factors did you (would you) take into consideration for your pricing strategy of the single serve brewer in the area/region of ASEAN PHILIPPINES.

Why do you feel it was the most significant?