Question
Hello, I am doing some market research on penfolds wine, considering their expansion to US. I need help regarding what mode of entries would be
Hello, I am doing some market research on penfolds wine, considering their expansion to US. I need help regarding what mode of entries would be best suited for penfolds and what competitive strategies they can opt. Also i need some help in explaining this mode in terms of 4Ps.
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
