Hello,

I am writing a, economic research on how to make money on Youtube; Creative Value. This is from a YouTuber stand point, using Mr. Beast as an example. I need to use the corporate theory 'Value and Creation" form Todd Zenger, in particular the four sights.

Can you please help me connect the four sights, the corporate theory, how can one create value and money as a YouTuber using this theory. and how Mr . Beast or other popular influencers have used this theory to create value?

This is a summary of Todd Zenger's Value and creation theory

Companies that enjoy sustained success are typically founded on a coherent theory of value

creation. As Todd mentioned Walt Disney company in the article which provides a case in point. Walt

Disney's founder has very clear theory about how his company created value, which was captured in an

image held in the company's archives and reproduced here. (pg. 74) In the Walt Disney exhibit mentioned

in the article, we can see in the image depicts a range of entertainment related assets, book and comic

books, music, TV, magazine, theme park, merchandise licensing surrounding a core of theatrical films.

Foresight:

Foresight theory is an effective corporate theory articulates beliefs and expectations regarding an

industry's evolution, predicts future customer tastes or consumer demand, foresees the development of

relevant technologies, and perhaps even forecasts the competitive actions of rivals. Foresight suggests that which valuable items predict future states of the world. It should be both relatively specific and somewhat different from received wisdom. If it is not real or too generic then it won't identify which assets are valuable. The example of the foresight, Todd has mentioned Walt Disney example which is that how Walt Disney foresight was that family-friendly visual fantasy worlds has vast appeals.

Insight:

Insight is competing companies own assets identical to yours, they can replicate your strategic actions

with equal or perhaps even refined capacity, this undermining any superior foresight in your theory.

Effective corporate theory is therefore company-specific, reflecting a deep understanding of the

organization's existing assets and activities. It identifies those that are rare, distinctive, and valuable. Todd

mentioned that Disney's insight was recognizing the value of the company's early lead and substantial

investment in animation and its capacity to create timeless, unique characters that, unlike real actors,

required no agents.

Cross-Sight:

Cross-sight is a well-crafted corporate theory identifies complementarity that the company is singularly

able to assemble or pursue by acquiring assets that can be combined with existing ones to create value.

Disney's Cross-sight theory suggested a broad array of entertainment assets that could draw value from a

core of animation.