Hello, I have study that CASE: MARRIOTT - Marketing research leads toexpanded offerings.

And I want to find some answers for the following questiona: could you help me? or Could you suggest me some?

Questions:

(a) Define an appropriate marketing research problem and outline a number of research objectives that address this gap. Explain your response.

(b) What type of research design should be adopted? Explain your proposed design and the specific methods of data collection (qualitative & survey) to help you accomplish your research objectives. Justify your recommendation with appropriate justification based on the information presented in the case as well as based on theoretical and empirical grounds.

Thank you very much,

Kleoniki Karanikola