Hello, I need help with marketing plan project. The topic of the project is reusable water bottle. The consumer product to be introduced to the Canadian market is an eco-friendly, reusable, and customizable water bottle called EcoSip. In response to growing environmental awareness and the need for sustainable solutions, EcoSip aims to provide an affordable, durable, and trendy water bottle to Canadian consumers.

Each student team is required to develop a consumer good or service that they would offer on the Canadian market. The students then become the class experts on the product, the company, and the industry in which it operates. Students are encouraged to look up articles about that industry in The Globe and Mail, The Toronto Star, The National Post, Bloomberg Business Week, Forbes, Fortune, the Wall Street Journal, and the Journal of Business and Marketing. The students will use the textbook, Marketing Real People, Real Choices,\" and the guidelines posted by the professor on the to complete the project. VI. SWOT Analysis ( 2 to 3 pages) - This is the most important section in the marketing plan. Spend a lot of time on it. The integrity of the plan depends on how you address this section. - Opportunities/Threats Analysis - Strengths/Weakness of Organization (to respond to opportunities and threats) Analysis - Issues Analysis - What do data in sections III to \\( \\mathrm{V} \\) mean for us in terms of how we should be competing in the marketplace? - Main issues to be addressed by marketing plan based on above analyses The Marketing Plan Project's written report section entails a comprehensive analysis of the chosen product or service intended for introduction into the Canadian market. The team is required to meticulously examine the current Canadian business environment to devise a detailed marketing strategy and tactic. The final plan must adhere to the following specifications: - Format: Essay format with 12-point font, Times New Roman, and double-spacing. - Length: A maximum of 25 typed, double-spaced pages, excluding appendices. - Writing Style: Employ simple sentences without the use of abbreviations, slang, contractions, or personal pronouns. - Audience: The plan should be structured and written as if it were to be submitted to the executives of the organization. VII. Objectives to Be Achieved by Marketing Plan (1 to 1.5 pages) - Financial Objectives - Marketing Objectives (convert financial objectives into marketing objectives) - Size - Market share - New product objectives - Product modification objectives - Customer service objectives - Development of new markets - Sales training objectives - Other channel objectives - Marketing communications objectives - Pricing objectives - Marketing research objectives - Other Objectives