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Reality-TV Show Tries Financial Makeovers for Those With Student Debt Reality TV is very America. So is student debt. It was only a matter of time before someone put them together. "Going From Broke," a new reality show created by actor, producer and entrepreneur Ashton Kutcher, looks to illustrate how the financial realities facing young people today are disrupting the traditional ladder to financial success. "A lot of people hide behind their debt," Mr. Kutcher said. "I thought, 'It would be pretty cool to make an entertaining show that gives simple tools to solve this problem. The show is in one sense dystopic in the vein of a "Black Mirror" episode. In another sense, the premise that one's debt can be made over is presented in an outlandish manner, like a "Saturday Night Live" sketch. Mr. Kutcher described the 10-episode series-which will make its debut on Thursday and stream on Chicken Soup for the Soul Entertainment CSSE 2.39% and Sony Corp. 's Crackle service-as a makeover show that includes transformations and reveals, much like the reality programs "Queer Eye" and "The Biggest Loser." Hosts Dan Rosensweig, the chief executive of educational-technology company Chegg Inc., and Danetha Doe show up with hefty folders and loads of paperwork in tow. They help participants cut credit cards, find new side hustles, restructure student-loan payments and otherwise try to figure out what roadblocks keep them from their financial goals. "Going From Broke" isn't the first debt-focused television show. CNBC shows such as "Til Debt Do Us Part" have tackled similar subject matter. "Paid Off," a truTV game show hosted by Michael Torpey, promises to award contestants the exact amount of their student-loan total, should they win several rounds of trivia. Mr. Kutcher said "Going From Broke" is aimed at addressing the lack of financial knowledge among Americans. Some of the advice might sound basic to personal-finance pros, but to participants on the show, it can be helpful. Young viewers will likely find the financial problems r r.. n..-1 D Focus 521 PM 10/16/201 4 5 Mr. Kutcher said "Going From Broke" is aimed at addressing the lack of financial knowledge among Americans. Some of the advice might sound basic to personal-finance pros, but to participants on the show, it can be helpful. Young viewers will likely find the financial problems on "Going From Broke" -and the hard-to-hear advice-relatable. Mr. Rosensweig and Ms. Doe charged one couple with eliminating their dependence on credit cards and cutting $1,700 from their monthly expenses. In another episode, a young woman named Miracle struggles to pay down her student-loan debt as she juggles expenses related to her fledgling music career and a coming trip to Asia. Though she resists at first, the hosts persuade her to cut unnecessary budget items, hunt down some extra music gigs and sign up for an income-based repayment plan for her student loans. All of this ultimately helps her pay for her trip. Ira Rheingold, executive director of the National Association of Consumer Advocates, said the story arcs of makeover shows such as "Going From Broke" run the risk of characterizing all debtors as bad people who need "harsh lessons." Often, he said, people are I just unlucky. He is skeptical that "Going From Broke" and similar shows can be an avenue for financial advice. "Having a rich celebrity who may not have debt problems give you advice-I'm not sure they have an understanding of what it's like for folks who are struggling," Mr. Rheingold said. Mr. Torpey, the host of "Paid Off," agrees with Mr. Rheingold on this front. Dictate Select Paragraph Styles Editing 1 2 Voice 4 5 6 "I would never view 'Paid Off as a way to address the [student-loan] crisis," he said. "It was a tool for raising awareness, with the goal of helping out a few...It's not a fix. It's a silly game show that shouldn't exist." Early episodes of "Going From Broke" tout the benefits of at least two of the show's sponsors: the Acorns debit card and State Farm Insurance Cos. Mr. Kutcher is an investor in the debit card's parent company, Acorns Grow Inc., and brought the show to the fin-tech company. Acorns said it is involved in the show as part of the company's wider content strategy, aimed at gaining new clients and forging partnerships with celebrities such as Jennifer Lopez and Alex Rodriguez. Mr. Kutcher is a former investor in Chegg, the educational-technology company. Mr. Rosensweig, the Chegg CEO, said advancing financial education is one of his passions, including the elimination of structural problems related to student debt. "But for the show's purposes, we're trying to help the people that are already in the system," he said. State Farm said one of its agents will appear in a "Going From Broke" episode. "We want to encourage conversations with a State Farm agent," the company said. The Federal Trade Commission and Federal Communications Commission don't ban the promotion of financial products on TV, although there are some rules to ensure these products aren't deceptive and come with disclaimers to inform consumers. Once all episodes of "Going From Broke" are available, viewers will need to decide for themselves: Are they entertained, or are they repelled? Or, more important, are they simply grateful to be getting actionable financial advice from anywhere, even an Ashton Kutcher- produced reality show? For those tuning in, Mr. Rheingold urges caution: "I would not get my financial advice from a reality-TV show. DFocus 522 PM 10/16/2019