Hello, I need some help formulating this paper. I need help as soon as possible as the paper is due today a minute before midnight. I have 4 hours.

Southern New Hampslu'fter University Your task is to analyze the survey responses to understand whether there are natural "clusters" within Bu bba Gump's customer population. You are then to create a visualization of this survey data that describes Bubba Gump's customers across any dimensions that dene those subgroups. Your Assignment In your response, address the following critical elements: Analysis Tools What data mining tools will you use to perform the analysis? Why these particular ones? Data Visualizations What data visualizations will you use in your report, and why? Research Question What is the specic research question that needs to be addressed? what research question will you work from in order to analyze the given data for meaningful patterns? Research Measuement How will you determine if your research question was answered or if your hypothesisgeneration was successful? How will you measure progress? FollowUp Questions What are cogent followup questions or explorations that should follow from your initial research? Research and Support Are there any published sources or other resources that address your line of inquiry? Where do they fall short? How will they help guide your analysis? Guidelines Assignment must followr these fomsatting guidelines: double spacing, 12point Times New Roman font, onLLinch margins, and APA citations. Page length requirements: 12 pages. Southern New Hamming:r University DAT 220: Final Project Milestone Two Guidelin and Rubric Overview Milestone Two is centered on tools and visualizations. Describe a simple sampling strategy that might be used to address the business question from a subset of the customer population. What type of information do you need to address the question? The scenario: Bubba Gump Shrimp Company is a successful retailer of relonal food, both in its restaurants and through other retail channels. Bubba Gump began as a small, privately owned restaurant. Thanks to unexpected exposure from a blockbuster movie, Bubba Gump grew rapidly from its humble beginnings and now operates several restaurants, sells branded merchandise through an online retail site, and wholesales its branded merchandise to other retail outlets. Bubba Gump's growth was initially very rapid in response to a strong demand and high name recognition that followed from its movie exposure. After its first few years of rapid growth, sales increased at slower rates and nally leveled off. Sales have declined in each of the last two years. Bubba Gump Shrimp Company has collected a large amount of data about its business, including restaurant pointofsale {PBS} data, web channel sales performance, customer information through restaurant loyalty programs, and customer and sales transaction data through its website and retail partners. Bubba Gump's leadership has decided to commission an analysis of the company's vast data assets to better understand its customers and look for ways to create new revenue growth. You have been assigned to plan, conduct, and report on this data mining initiative for Bubba Sump Shrimp Company. The company data that is available to you includes Bubba Gump's restaurant poi ntofsale [cash register, credit card] data, its customer database [collected from its restaurant loyalty program and on line sales channel}, its web store sales transaction data, and customer and sales data from third-party retailers. All of Bubba Gump's data has recently been integrated in a data warehouse. That enterprise data warehouse was built specifically to support data mining initiatives like the one you have been assigned to conduct, by consolidating data from multiple operations and channels in one place and integrating the data across sources for a complete view of the customer experience. For the rst time, Bubba Gump analysts can link sales transactions to specific customers at specific restaurants, for example. It also means that you can link customer transactions across channels; that is, for any given customer, you can link to both their restaurant purchases, their online purchases, and [in some cam} their purchases from thirdparty retail partners. You have been selected to develop and execute the data mining analysis plan for Bubba Gump's customer analysis project. Your project will be the first major data mining project conducted against the new Bubba Gump data warehouse. Because Bubba Gump's data was not previously integrated in a single data warehouse, company leadership has never been able to analyze its customers across their complete experience. In other words, customer restaurant purchases, online purchases, and thirdparty retailer purchases could not be analyzed together previously; each channel had to be analyzed separately. As a rst step, a sample of 500 customers has been selected from the analytics data warehouse and given a sunrey in exchange for purchase credits at one of Bubba Gump's sales channels. The survey sample was selected from the universe of customers who have made purchases from at least one Bubba Gump outlet [restaurant, web store, etc.}. Responses to various customer satisfaction questions were recorded, and historical purchase information has been extracted from the data warehouse for each customer in the sample