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Hello Marketing Gurus Can PLC (product life cycle) model be applied to service company? Let's say a company provides tutoring services and has been in
Hello Marketing Gurus
Can PLC (product life cycle) model be applied to service company? Let's say a company provides tutoring services and has been in business for two full years. In two years time, it accumulated 200 students and sees potential for accumulating another 100 within a year. Can we use PLC model to say that the companies product (which is a service in this case) is in growth stage?
PLC model:
introduction=>growth=>maturity=>decline
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