Hello, may I have help with these questions attached is the case study for it? Please refer to the Better-than-Bouillon Case uploaded together with the exam packet and provide answers for the following:
\fMy Drive - Google X E Untitled documen Midterm Outline - X My Apps X Mail - Andrew Dia x @ Midterm - MKTG X @ Homepage - MKT X Course Hero X + docs.google.com/document/d/1ZXnOxRS1DNI6JuoSXyavifvJVIp_ZOMINEkf57ZJLtU/edit BETA $1 8 A Apps Banking Bills Grad School in Linkedin Login, Si... Aol. AOL - News, Weat... Hotels & Resorts |... https://dmvapp.nv... LMI Notary Servic... Labcorp Patient P... Reading List Untitled document 6 Share File Edit View Insert Format Tools Add-ons Help Last edit was seconds ago 6 6 7 100% Normal text Times New... 11 + B I U A A GO P M . BE = 13 X EV E EX Editing A 31 1 13 1 15 1 1 1 1 1 1 1 16 1 1 17 1 MKTG 500 Better Than Bouillon Superior Touch is the newly-established consumer division of Superior Quality Foods, a leading supplier of soup, sauce, gravy, and seasoning bases to restaurants and industry for over 20 years. SQF's core products are based on stock reductions - they boil broths and sauces until they evaporate into a thick C paste, from which high-quality soup bases can easily be reconstituted in any amount just by adding water. SQF is known for high-quality ingredients; unlike essentially all products available to consumers, the first + ETTER THAN BOUILLON ingredient for all of their products is meat or seafood rather than salt. Better than Bouillon is Superior Touch's first consumer product. With this product, Superior Touch hopes to bring chef-quality soup bases to the consumer market to compete directly against the more commonly used bouillon cubes. Better than Bouillon comes in a glass jar that is shelf-stable in the refrigerator; the jar retails for $5.15 for 8 oz and makes 38 one-cup servings). CHICKEN The bouillon cube market is a mature business dominated by the Herb-Ox brand. An estimated 56% of U.S. households buy bouillon cubes in any given year, but this number hasn't changed substantially in a long time. Herb-Ox and other bouillon cubes are small, and are composed primarily of salt, sweeteners and other fillers. Herb-Ox retails for $2.55 for 25 cubes (which produce one cup of broth apiece). The cubes have an extremely high sodium content - one small cube provides 840mg of sodium, over 1/3 of the recommended daily intake. Superior Touch's management expects Better Than Bouillonto get bouillon customers who are concerned about their sodium intake to switch to their clearly lower-sodium product, but since this is their first expedition into a consumer market, they have conducted a simulated market test to learn what kind of market share they might expect. "We know why we like this stuff," division VP Ben Davis said, "but we still need to know which consumers will like it and why." Naturally, as consumer-market novices, Superior Touch has a limited marketing budget. Recently, SQF management has increased the introductory marketing budget $1,000,000. The marketing team is trying + to decide how to spend it
