Hello please answer the questions bellow, I did answer some of them but others I don't know.

thank you

DEA-QOL framework in full detail as drawn on the black board

What are the two sources of NPD risk? Technology risk,Market risk,Organization and financial risk

What is the key difference in the strategic goals of Line extension vs. Repositioning? (Hint: Use

sources of risk to explain your answer)

What is the connection between new products and the financial performance of a firm?

There are five Phases or Stages of NPD.

First 3 phases of NPD are called Creative-front End of NPD. Do you know why? Can we use this process for service development?

Inputs into Business Opportunity identification:

Corporate Planning : all data from sources within a firm

Market Planning : all data from sources outside a firm

Special Opportunity Analysis: New resources from M&A

Surplus resources such as manufacturing capacity (e.g., CENTRINO example discussed in class)

Output from Business Opportunity Identification (Phase I of NPD): PIC - Product Innovation Charter

Model of Creativity, Time and Knowledge with Diagram.

What is the relationship between time, knowledge and creativity?

Probability of New Product Success = f ( How unique or different the product is from competition, Fit between the product and target customers' wants & needs)

1.Uniqueness of product: Gap analysis helps you identify gaps in the market by drawing

perceptual gap maps of determinant attributes. Determinant attributes: these are attributes that are used by consumers in making product purchase decisions.

There are three types of gap maps:

a. Derminant Gap Map: Based on managerial input

b. Attribute Ratings (AR) Gap Map: Based on customer survey

c. Overall Similarities (OS) Gap Map: Based on pairwise prototype comparisons.

2. Fit between product and customer wants & needs: Conjoint Analysis helps us determine the

most desirable combination of the levels of each determinant attribute. By improving the fit between the product and the customer wants & needs; and by increasing the uniqueness of the product simultaneously, we can increase the probability of New Product Success.

What is conjoint analysis? How does it differ from tradeoff analysis?