Hello Professor, RTO homes (http://rtohomes.co/) is my topic for the team project for MRKT 621 Course.

Please do help me with the

1. Stage of the product life cycle - In which phase of its lifecycle is the product? Explain your rationale and identify what strategies they have adopted or need to adapt to extend their lifecycle or develop a new product.

2. Segmentation - Outline your segmentation strategy/analysis, select the best target market(s)and explain related target market profile(s) (you may create new segments) including demographics, psychographics, behaviours, and geographical considerations