Question
Hello sir, I want a model answer, I do not want to copy the answer from another site and put it here as if you
Hello sir, I want a model answer, I do not want to copy the answer from another site and put it here as if you answered it, please sir, I do not want the answer by hand, also I want the answer arranged in the order of the questions, and a a clear answer.
Digital Marketing Plan Project
You work for a company as a digital marketing manager and you've been asked to a comprehensive digital marketing campaign. The campaign will run for the duration of one year, starting January until December 2022.
Important note:
You can choose any company to work with as long as:
- It is a local company.
- It is a startup that was established in the last (3 - 6) years, 2014 onwards.
- It can belong to any industry sector.
Part 1
A) Investigate the micro-environment as part of the situation analysis for your company.
- Competitors analysis
- Suppliers and/or Digital Marketing intermediaries.
- Customers' persona.
B) Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign.(two or three variables for each force are sufficient)
- Technological forces.
- Legal forces.
- Economic forces.
- Political forces.
- Social forces.
Part 2
A) Devise a digital marketing strategy for your campaign.
- Where are you now?(situation analysis)
- Where do you want to be? (business objectives)
- How are you going to get there?(strategy)
- How exactly do you get there?(tactics)
- Who does what and when?(actions)
- How do you monitor performance?(control)
B) Summaries the marketing mix best suitable for your campaign.
- Product variables
- Price variables
- Place variables
- Promotion variables
- Process variables
C) How can you implement relationship marketing for your campaign.
- Can you build a virtual community? How does it help in relationship marketing?
- Could you use digital media to support customers' advocacy? And how?
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