Hello there,

I am writing this report about a company that does Direct Mail Marketing for Businesses that sell to homeowners.

So the company's target audience is a business owner in Canada but the target audience's audience is home owners in Canada.

I am just trying to do secondary research for the project. I am a bit confused if I am suppose to provide statistics for homeowners in Canada for information for how our target customer would sell or would I do secondary research on small businesses in Canada and how the use direct mail marketing.

Thank you for the help.