Hello, these are Applied Marketing Strategy questions for Target Marketing. If you can please help answer the below questions. Thanks!

$1.$ Briefly describe why it is valuable and sometimes necessary to break down ethnic groups into subsegments for marketing purposes.

$2.$ Take a minute to look back at the descriptions of the eight categories from the

VALS survey. Remember, the categories are:

$$ innovators

$$ thinkers

achievers

$$ experiencers

$$ believers

$$ strivers

$$ makers

$$ survivors

Which VALS survey category do you most identify with?

$3.$ What are some examples of your own consumer behavior, such as brands you like

and products you buy, that align with your VALS survey category?

$4.$ If you were marketing a product to a particular target market and you only knew the demographic characteristics, what product benefits $($WIIFM$,$ or "What's in it for me$?")$ would you highlight in your marketing?

$5.$ If you also knew the target market's psychographic characteristics, how would you adjust the product benefits that you highlight?