Hello tutor. Innovativeness in marketing strategies works effectively towards brand awareness; however,

the innovativeness ought to be strategic and unique (Hunt and Madhavaram 2006). With a

goal of targeting the working professionals, build loyalty and aspiration and finally enhance

decision making, VW India established a VW-branded Company Page on LikedIn. VW India

made unique move marketing on LikedIn social platform which resulted into great brand

awareness of their new models. The table below outlines a SWOT analysis of the case study

through the strengths (Internal Factors/ Positive Influence), weaknesses (Internal Factors/

Negative Influence), Opportunities (External Factors/ Positive Influence) and Threats

(external factors/ negative influence) (Tukwell, 2007).

Question 1

What does BM mean in relation to blood sugar monitoring?

Question 2

What is the role of urine examination in diabetic control?

Question 3

Diabetes and diet: could the authors of my favourite medical text please

advise whether or not it is acceptable to have controlled quantities of

refined sugar, providing the total calorie intake is kept under control?

Question 4

Do non-obese patients with impaired fasting glucose, i.e. a glucose level

of 6.1-6.9 mmol/L, need drug treatment with biguanides if lifestyle

modifications fail to normalize?

Question 5

Do non-obese patients with impaired glucose tolerance (but not fulfilling

the criteria for diabetes mellitus) need drug treatment with biguanides if

lifestyle modifications fail to normalize their post-prandial blood glucose

measurements?

Question 6

It is the Muslim month of fasting currently. I would be grateful if you

could advise on how to adjust the insulin regimen of a type 1 diabetic

patient, for example a 21-year-old girl who is on subcutaneous Actrapid

(short-acting soluble insulin) 22 units t.d.s.

Question 7

I would like to know more about the use of the glitazone group in type 2

diabetes: its action, side-effects, precautions taken on using them.

Question 8

In a patient receiving oral antidiabetics, should the drug be administered

just after taking the blood sample for fasting blood glucose level (and

before a meal), or just prior to the sample being taken?

Question 9

What oral antidiabetics are safe in pregnancy?

Question 10

Is it necessary to put all type 2 diabetics on aspirin?