Hello, tutors.

I was wondering if you could guide me with this assignment. I have some ideas, but I would appreciate your help. Based on that, I want to establish a good and solid starting point.

Please accept my sincere thanks in advance for your time and assistance.

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Team Charter: Client: Netflix Problem: Netflix wants to discover NEW ways to entice Millennials/Gen Zs to purchase its streaming services. Target Market: Conducting research with 18-40 year- olds (Millennials and late-stage Gen Z). Netflix wants to discover NEW ways to entice Millennials/Gen Zs to purchase its streaming services.

Potential topics that you might consider: a new product a new service a new concept that no one has envisioned before a tech product that Netflix could use etc. You are NOT developing a marketing strategy for Netflix. Netflix will do that. You are researching an idea that might lead to increased participation by Millennials and Gen Zs in subscribing to Netflix. BE SPECIFIC REGARDING YOUR TEAM'S IDEA. Communicate the idea in 1-2 sentences - no more. Do not rationalize the idea - simply be prepared to present the idea to the class in 1-2 sentences. What do we know: Share is down/users are down Multiple competitors have cropped up/entered the market and are stealing shares from Netflix (HBO, Disney, Amazon Prime Video, etc.) How can Netflix stop the downward slide and increase subscribers amongst the Millennials/Gen z segment?