Helm Retailers is attempting to decide on a location for a new retail outlet. At the moment, the firm has three alternatives -stay where it is but enlarge the facility; locate along the main street in nearby Newbury; or locate in a new shopping mall in Hyde Park. The company has selected the four factors listed below as the basis for evaluation and has assigned weights as follows:

Factor 1: Average community income (with weight 0.30)

Factor 2: Community growth potential (with weight 0.15)

Factor 3: Availability of public transportation (with weight 0.20)

Factor 4: Labor availability, attitude, and cost (with weight 0.35)

Helm has rated each location for each factor, on a 100-point basis. These ratings are given below:

Factor 1: Present Location = 40, Newbury= 60, Hyde Park=50

Factor 2: Present Location = 20, Newbury= 20, Hyde Park=80

Factor 3: Present Location = 30, Newbury= 60, Hyde Park=50

Factor 4: Present Location = 80, Newbury= 50, Hyde Park=50

Question: What should Helm do?