Help is needed to answer:

If you buy our new line of make-up accessories that have been imported from Europe via Amsterdam, The Bay will grow its profits and attract more customers.

Problem?

Does this Value Proposition meet our criteria?

• Is it simple (Concise and easy to understand)?
• Does it include key product benefits - most important to the customer (The Bay)?
• Is it specific enough?
• What are the product dimensions (what is unique about our product)?
• What is the promise (is it a promise or guarantee...what makes it either)?