help lila add more information or opinion,As mentioned in the text, the direct selling model can be a more relational and customized form of selling. Since there are salespeople who get paid by commission - their job is to target specific customers who they know are interested in buying a nice chocolate. BY using this method, the Cocoa Exchanges reaches as audience that would not be able to reach though different selling methods or traditional marketing options, as they have representatives/salespeople who are in direct contact with potential customers. The company benefits from using Mars's supply chain. Mars already has a strong and massive supply chain with their normal candy bars and chocolates, so the Cocoa Exchange is able to use the same supply chain. Either way, the company has made efforts to improve their supply chain with their sustainability effortshelp lila add more information