help lila respond with a positive feedback, When recruiting within an organization an employer can expect an employee to understand the company culture and hold the same values that the company does. Additionally, the employer knows the strengths and weaknesses of the employee and can reduce costs for promotion. For example, promoting a well-performing employee to a management position, the company is boosting morale and ensuring that values are held in all, positions in the company. When recruiting externally, an employer can expect new ideas brought the the organization, new skill sets and a larger recruitment pool. This may work in favor of the company as new ideas may increase productivity within the department of the organization. An example of external recruitment is, when a company is designing a new product, they may hire a new marketer to help advertise and promote the product to the public in a new way, this can attract more customers