^{help me explain the following in tagalog:}

^{Marketing Strategies}

• -Popular participation was seen as a key to increasing the cooperatives' control over production and their marketing bargaining leverage.
• The CFPI (Cooperative foundation of the Philippines Inc) believed, for example, that if the farmers sold their palay or rice all at the same time, they would be able to increase the price of the rice and such an increase would not land in the hands of the middle-traders or the rice cartel.

• -The urban poor, on the other hand, could combine their resources to buy this rice directly to the producers. This would also enable them to escape the increase in rice prices which the cartel would impose on the product. Thus, the cooperative would enable the poor to transact business in the market.

• -The intention is for the target-beneficiaries to enjoy the increase of income accruing to them instead of this going to the middle traders or private suppliers of inputs. An end goal of this strategy is to build a network of cooperatives at the grassroots that are federated at the municipal, provincial, regional and national levels.

• -Politically, these municipal federations are deemed members of the municipaldevelopment council (MDC), a creation of new local government code (LGC) aimed to effectively devolve political power to Local Government Units (LGUs). It was noted that this could provide a vehicle for "claim making" and bargaining on the part of the cooperative vis--vis the government and the private sector.

• -It is in this aspect that governance "identifies the power dependence involved in the relationship between institutions engaged in collective action. It the aspect of marketing, another proposition of governance is "about autonomous self-governing networks of actors.

• -It was also noted that "under governance, the ultimate partnership of activity is the formation of self governing networks." Furthermore, "Governance network, involve notjust influencing government policy but taking over the business government."

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