The project is progressing well, and you have now been asked if there is enough time and budget to design and distribute a new marketing mailing. This mailing will be focused on a new international marketplace, so the existing materials cannot be used as is. The materials will need to be translated (external resource), have different graphics applied, and use different colors.

The cost for mailing internationally is twice the cost of the domestic mailing, and the volume is 200,000-250,000 addresses. A mailing list will be purchased for this mailing because it is a new market for the company.

You need to determine the costs of this mailing (internal and external). You also need to determine the resource requirements and identify any conflicts. Jennifer and you have a working session later this week to pull together the information.

1. In preparation for the meeting, design a worksheet you may use Excel or another that you can use to design the budget for the new mailing.
2. Pre populate the worksheet with the components of the estimate
3. Provide directions to Jennifer in a procedures document (in Word) on how to design a three-point estimate for the resulting budget.
4. Be sure to also include the internal costs.
5. Also, design a schedule that identifies the deliverables, activities, and resources to produce this mailing.
6. Justify your choices and provide examples.

Cost Categories: Domestic:

Graphic Design Firm Cost Total needed Final Cost

New Domestic Mailers - 5 colors

Mailing Direct Costs

Domestic Mailing List

Domestic Mailing Cost

Supplies

Labor

Staff Hours

Consultants, Contractors & Temp. staff

Other Expenditures

Project Equipment

Contingency

General Overheads

Cost Categories: International

Mailing Direct Costs Cost Total needed Final Costs

International Mailing List

International Mailing Cost

Supplies

Labor

Staff Hours

Other Expenditures

Project Equipment

Contingency

General Overheads