Help me get started on the project with first two :

Write the following for advertisement analysis/evaluation:

a. Background

b. Objectives

BRIEF:

How to advertise

1. Think of as many ways as you can in a minute to advertise.

2. Focus briefly on each method and discuss its effectiveness.

3. What is each method used to advertise?

4. Could it be used to advertise something else, for example, would you pay for a slot on prime-time TV to advertise for a flat mate?

5. Write the main means of advertising with a short list of benefits.Below is a short list of situations, devise a strategy for advertising in each. Decide what would be the best way to advertise in each case and why. There are a range of situations, options and implications for each.

Advertising Situations Ideas

1. You want to sell a new type of mobile phone. You have decided to advertise on TV. Decide when you want your ad to be broadcast so it can be seen by the maximum number of appropriate people.

2. You have just opened a new local flower shop. You don't have a big budget so you need to think carefully about how and where to advertise.

3. You want a new flat mate. You must decide how to advertise so it will be seen by the type of person you want to live with.

4. You have invented a new kind of cooker, and you want to market this. You have plenty of money so you can use different media to advertise. Decide which two serve you best and why.

5. You want to sell your house but not using an estate agent. It is only a small house so the buyer will probably come from the local area. How will you advertise?

6. You want to advertise your company. It is not a new company but you lost money last month and you want new customers. You make plastic bottles for fizzy drinks. Decide who the customers are, and how to attract them.

7. You are the manager of an advertising agency and recently you have been responsible for advertising children's toys. Your company took the decision to advertise a range of popular toys on TV during the period before a popular national holiday.

NOTE - you do not work for the toy company, you are in advertising and the toy company is using you for publicity.

But some parents are angry with you. They say you have deliberately exploited their easily-led children with such persuasive advertising that they have demanded toys that the parents cannot afford.

Here are some of the things you might say:

You do not force anybody to buy the products

If the advertising is so bad, why let children watch TV at these times?

You believe that your products are educational and necessary for the children's intellectual development

You deny that your ads are over-persuasive

Now think of some more things you can say:

8. You are the parent of two young children, 7 and 6 years old. You are a devoted parent who would move mountains to make your children happy, but you have a limited budget, and to be honest, the recent advertising campaign to sell children's toys has caused you problems. Because the ads are so persuasive, your children are demanding toys you cannot afford.

So you go to see the manager of the agency to argue the case of parents everywhere.

Here are some things you can say:

You think it is scandalous that so much pressure is put on innocent children to be in with the crowd

You think that it is unfair that so much money is being made when parents such as you are struggling

You think the adverts should be later in the evening so adults can decide what to buy without pressure from the children

You want the manager to understand that children do not realize that their parents have limited funds

KEEP IN MIND, AFTER THE FIRST TWO BACKGROUND and OBJECTIVE. I will have to write following to finish tihs:

c. Analysis and Evaluation

d. Advantages and Disadvantages

e. Recommendations and Conclusion