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QUESTION 1 SOALAN 1 a) Discuss FIVE (5) product mix pricing strategies. Bincangkan LIMA (5) strategi harga produk campuran 15 marks 15 markah b) Explain the new product pricing strategies. Terangkan strategi harga produk baharu. 10 marks 10 markah QUESTION 2 SOALAN 2 a) Describe your understanding on the meaning of integrated marketing communication (IMC) Jelaskan pemahaman anda tentang maksud komunikasi pemasaran bersepadu 5 marks 5 markah b) Explain the main objectives of the FIVE (5) elements of promotional mix. Terangkan objektif utama LIMA (5) unsur campuran promosi. 10 marks 10 markah