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PART B COACHING SESSION The Director of Media and Advertising has approved your digital marketing strategy. For this task you must deliver a coaching session of 15 minutes in duration to a group of at least three colleagues to inform them of the new strategy and begin implementation. Your assessor will nominate three of your classmates to play the role of your colleagues. Your coaching session must provide colleagues with information about the digital media strategy that you developed in Assessment Task 2. Provide colleagues with details of what the promotion will involve, including: 0 Media type 0 Timing 0 Frequency 0 Target audience I Content 0 Roles and responsibilities- allocate tasks for each colleague. You must supplement your session with presentation media, which can be hard copy or electronic and may include such things as: 0 handouts 0 a PowerPoint presentation 0 YouTube videos 0 flowcharts. You assessor will observe you as you run the session. Once the session is over, you will need to ask your participants for feedback on your coaching and communication style. Two questions you must ask during this feedback session are: 0 What were the good points about the coaching session? 0 In what areas do you think I can improve? Your assessor will then ask you to talk to them about the feedback you received. They will ask you some verbal questions during this discussion. Your assessor will be looking to see that you can: I Provide information and resources to support good communication processes. 0 For example, this may include ensuring information is well-researched and is relevant and easy to follow; providing examples such as templates, procedures FAQs; providing references and so on. 0 Provide coaching to a group of three people about communication issues. 0 The student must coach three people on a digital media strategy for a period of 15 minutes. 0 Model good communication skills. 0 For example, being able to present verbal information effectively; being clear and concise; using handouts to support verbal messages and so on. 0 Use effective presentation media. 0 For example, handouts, PowerPoint presentations, YouTube videos, Flowcharts, On-line help or others 0 Obtain feedback to assess outcome of coaching and communication