help me with this please , make a SWOT analysis about our competitors analysis
SAN MIGUEL CORPORATION c. Competitors Array Microbreweries Companies San Miguel Brewery Inc. Asia Brewery Heineken Capabilities Philippines, Inc Turning Wheels Brewery Fat Pauly's Hand-crafted Ales & Lagers Market Share 92.7%+ 6.6% 0.75% Competitive First in the Market Asia Brewery's Craft Breweries uses all-natural local and indigenous ingredients Advantage Strong Brand Partnership with giving their products a high quality and unique taste compared to Image - With nine Heineken one of the commercial breweries. out of ten beer world's largest beer drinkers preferring its companies in the brands." world Wide Distribution Has Distribution rights Network - 471,000 to distribute Heineken retail outlets Product nationwide http:/www.biznewsasia.com/ph-one-of-the-worlds-strongest-consumer-markets-economies/ "http:/www.biznewsasia.com/ph-one-of-the-worlds-strongest-consumer-markets-economies/ https://en.wikipedia.org/wiki/Beer_in_the_Philippines https://www.sanmiguel.com-ph/page/beer https://manilastandard.net/business/corporate/336819/asia-brewery-transforms-deal-with-heineken-into. partnership.html#:"text=Asia20Brewery%20Inc.X2CX20theX20beer, Tiger%20brands%20in%20the5%20Philippines. Page Strategic Marketing g Plan San Miguel Corporation SAN MIGUEL CORPORATION San Miguel boasts of over 130 years of operation experience Financial San Miguel Brewery (SMB) \\| Asia Brewery, Inc Revenue \\ Stability revenue \\ in 2019 at PHP|in 2019 at PHP 254 million10 70.3 Billion NO AVAILABLE DATA Technology San Miguel's Packaging Brewery boasts of fully Fat Pauly's Hand-crafted Ales Skills state-of-the-art computerized, state- NO AVAILABLE DATA Lagers build its own DIY equipment manufacturing facilities of-the-art facilities. 12 brewery from ground up. 14 including the only food A fully automated grade polyethylene glass plant capable of terephthalate (PET) turning out 20 different recycling facility in Asia; a bottle types at any https://www.pds.com.ph/wp-content/uploads/2019/08/Disclosure-No.-2142-2019-Press-Release-SMB-reports-strong-first-half-performance-revenues- 12percent-to-P-70.3-billion.pdf "https://www.rappler.com/business/lucio-tan-It-group-earnings-report-january- september-2019 "https://beeromobeer.weebly.com/asia-brewery.html https://www.youtube.com/watch?v=SM70Hc_oEaQ Page Strategic Marketing Plan San Miguel Corporationtechnologically DEOUBADE given time; a plastic glass manufacturing facility crate manufacturing and the only aluminum plant; a corrugated beverage can plant in the carton plant; a power Philippines which pioneered generating plant; the production of two-piece waste water treatment cans for the beverage plant; various market. 11 warehousing and transportation operations and bottled water production facility. 13 New Product Monde citations received by | The Introduction of cider Introduces the first American NO DATA AVAILABLE Innovations SMB's newer beer brands, beer in multiple market which | styles Ales in the Philippine namely San Miguel is lighter, less bitter beer. 16 Craft brewery. 17 Flavored Beers, San Miguel Premium All-Malt Beer, and itps://www.sanmiguel.com.ph/article/san-miguel-yamamura-packaging-corp. ttps:/beeromobeer.weebly.com/asia-brewery.html itps://www.foodnavigator asia.com/Article/2020/05/22/COVID-19-and-beer-Heineken.Tiger-reveal-online-sales surge-and-NPD-focus-amid-pandemic# tips://en.wikipedia.org/wiki/Beer_in_the_Philippines age Strategic Marketing Plan San Miguel Corporation SAN MIGUEL CORPORATION even the seasonal San Miguel Oktoberfest Beer 15 Manufacturing/ Operating since 1890 Operating Since 1982 Operating since 2014 Operating since 2010 Operation Skills 130 Years in Operation 38 Years in Operation 5 Years in Operation 10 Years in Operation Customers Demographic: Ages 22-45 Demographic: From 18 - 40 years old 18 years old The company's product Asia Brewery focus on the Foreign visitors, local tourist, young drinkers and beer enthusiast. focus on Upper Popular, corporate and working class. Broad Popular and 20 Economy. 19 The working class will Upper Popular range from the blue- products cater to collar jobs who upscale markets constitute a large especially in portion of the market. urbanized areas. The corporate of The Broad Popular managerial segment segment serves the will constitute those majority of the managers who are tips://www.philstar.com/business/2012/08/27/842362/smb-may-develop-new-products tips://www.coursehero.com/file/peseptp/TARGET-MARKET-The target market of-San Miguel-Corporation-depends on-products/ itps://www.abnnewswire.net/companies/en/32813/san Miguel-Brewery-Inc-32813.html tips://prezi.com/9w8-027Sum4b/asia-brewery/ Strategic Marketing Plan San Miguel Corporation SAN MIGUEL GAPORATION population or the aware of their image mass market and reputation. The Economy segment caters to the low-end market. Products and | San Miguel Brewery consist | Asia brews consist of wide | Turning Wheels Brewery | Fat Pauly's Hand-crafted Ales &population or the aware of their image mass market. and reputation. The Economy segment caters to the low-end market. Products and | San Miguel Brewery consist | Asia brews consist of wide|Turning Wheels Brewery | Fat Pauly's Hand-crafted Ales & services of wide variety of Beer variety of beer that the brand utilizing local and imported all-| Lagers makes fresh home-brewed Products. However, all has consistently delivered natural ingredients Turning| beers using both the finest imported share the same character rich drinking experiences to Wheels Craft Brewery is able to | brew grade malt and some local that is distinctly San Miguel | its consumers.? create a truly unique and | indigenous ingredients.24 Beer: iconic, world-class, Products of ABHP enjoyable product. 23 Products of Fat Pauly's Hand-crafted award-winning and with true Beer na beer Products of Tuming Wheels Ales & Lagers: Filipino heritage. 21 Colt 45 Brewery: Sultan - Coffee Stout Products of SMB Brew Kettle Mountain King . llaya - Intensely Hopped Pale San Miguel Pale Tanduay Ice SingleSpeed Ale Pilsen Tanduay Ice Zero Rippin Red Iligan - Single Hop Origin Pale San Miguel Premium Tanduay Black Training Wheels Ale all - Malt Beer Distribution Little Big Brother Trigo - Hefewizen San Mig Zero Juice Drops https://www.sanmiguel.com-ph/page/beer https://en.wikipedia.org/wild/Asia_Brewery#Products https://tumingwheelsbeer.com/our-beers/ https://www.facebook.com/FatPaulysHandCraftedAlesLagers Page Strategic Marketing Plan San Miguel Corporation San Mig Light Asahi Super Dry Woodwork Wit Kundiman Kolsch-style Cerveza Negra Heineken Sunny Rain Drops Session lager San Miguel Flavored Tiger Beer . Hint of Smoke Beer Backbone San Miguel Super Dry Kirin Ichiban Gold Eagle bear Price Levels Social Status Social Status Social Status B, C. D. E B, C. D. E B. D. A Brand Leading Brewery in the 20 Leading Brewery in the | Cebu's First Craft Beer | One of the first craft breweries in the Philippines Recognition Philippines, with nine out of | Philippine26 Brewery ten beer drinkers preferring its brands. 25 https://www.sanmiguel.com.ph/page/beer https://en.wikipedia.org/wiki/Beer_in_the_Philippines https://thebureauasia.com/2019/10/06/turning-wheels-craft-brewery-cebu-philippines/ 'https://ph.news.yahoo.com/blogs/the-inbox/revolution-brewing.225028954.html o|Page Strategic Marketing Plan San Miguel Corporation SAN MIGUEL CORPORATION Distribution 6 brewery and 471,000 2 Breweries nationwide 1 Brewery 1 Brewery Network retail outlets nationwide. 29 5 Retail outlets nationwide31 After Sales | Customer Care Center By | The immediate priority for Service setting up this Center, SMC|Asia Brewery and Heineken NO DATA AVAILABLE re-affirms its responsibility | is to ensure a smoothDistribution 6 brewery and 471,000 2 Breweries nationwide 1 Brewery 1 Brewery Network retail outlets nationwide. 29 5 Retail outlets nationwide31 After Sales | Customer Care Center By| The immediate priority for Service setting up this Center, SMC| Asia Brewery and Heineken NO DATA AVAILABLE re-affirms its responsibility is to ensure a smooth its customers. transition for the employees Advancements in of AB Heineken Philippines information technology | and continuity for its makes it possible for the customers and suppliers. 33 Corporation to establish a more personal communication link with its customers.2 https:7/www.sanmiguelbrewery.com.ph/production-facilities/philippine-plants-and-facilities https://en.wikipedia.org/wild/Asia_Brewery https://en.wikipedia.org/wiki/Beer_in_the_Philippines https://www.sanmiguel.com-ph/page/customer-relations-productivity-and-quality https://business.inquirer.net/309508/asia-brewery-heineken-realign-ph-partnership Page Strategic Marketing Plan San Miguel Corporation SAN MIGUEL CORPORATION Promotion and| San Miguel's Public Asia Brew's Public public relations Relations Activities14 Relation Activities activities Health Clean Water for NO AVAILABLE DATA Clinic and centers Victims of Calamities Feeding programs Keep Me Clean: WASH water Proper Solid Waste conservation and Disposal and water system Management sanitation installation Absolute Mommy program Welfare Month Medical missions Environment Coastal clean-up Tree planting Reforestation River rehabilitation Education Literacy programs Education https://www.sanmiguel.com.ph/smc-www/ourprogram.html https://lig.com.ph/corporate-social-responsibility/ IPage Strategic Marketing Plan San Miguel Corporationcommunication link with its customers.2 https://www.sanmiguelbrewery.com.ph/production-facilities/philippine-plants-and-facilities https://en.wikipedia.org/wild/Asia_Brewery https://en.wikipedia.org/wiki/Beer_in_the_Philippines https://www.sanmiguel.com-ph/page/customer-relations-productivity-and-quality https://business.inquirer.net/309508/asia-brewery-heineken-realign-ph-partnership 1|Page Strategic Marketing Plan San Miguel Corporation SAN MIGUEL CORPORATION Promotion and San Miguel's Public Asia Brew's Public public relations | Relations Activities Relation Activities activities Health Clean Water for NO AVAILABLE DATA Clinic and centers Victims of Calamities Feeding programs Keep Me Clean: WASH water Proper Solid Waste conservation and Disposal and water system Management sanitation installation Absolute Mommy program Welfare Month Medical missions Environment Coastal clean-up Tree planting Reforestation River rehabilitation Education Literacy programs Education https://www.sanmiguel.com.ph/smc-www/ourprogram.html https://Itg.com.ph/corporate-social-responsibility/ 2|Page Strategic Marketing Plan San Miguel Corporation SAN MIGUEL CORPORATION Learning = opportunities - Job opportunities for K- 12 graduates, and on-the-job training for undergraduates Teacher training Brigada Eskwela Building schools and libraries
