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Match the term with its definition. 1. actual product/service The basic physical product and/or service that delivers customer 2. augmented product/service benefits Measurements that tie specific and 3. core product/service repeatable actions to observable results 4. customer profile The basic product and/or service plus any extra or unsolicited benefits to 5. demographic variables the consumer that may prompt a purchase 6. marketing The fundamental benefit or solution sought by customers 7. metrics The parameters used to distinguish one form of market behavior from 8. sales forecast another 9. 'segmentation variables