Help please ? 1-6

A researchers who describes some property of a phenomenon in a valid and reliable way usually by assigning numbers is conducting what process? 0 a. Correspondence rule 0 b. Operationalization O c. Measurement 0 d. Concept Loyalty, trust, and guilt are examples of which are more difficult to define and measure. O a. Constructs O b. Abstract concepts O c. Measurements O d. ScalesMary is trying to identify suitable questions to measure guilt for her research study on consumer's emotional responses to advertising stimuli. What is the process called thatMury is going through to pinpoint scales? 0 3. Concept 0 b. Attribute O c.0perationalization Q d. Measurement One potential question a researcher might include on a survey is to ask respondents to assign a value between 1-5 to express their level of satisfaction. A consumer who is completely satisfied would select a 5 and a consumer who is completely dissatisfied would select a 1. The process of assigning values to a concept is referred to as O a. Operationalization O b. Reverse coding O c. Correspondence rules O d. Split-half methodWhich of the following is true about constructs? O a. Only one indicator is usually utilized to assess a concept. 0 b. Constructs are not directly observable. O c. Single rather than multiple variables provide a more complete view of a concept. 0 d. Constructs are only utilized in behavioral sciences. Marketing researchers use many different scales that vary in the level of richness. These types of scales include: 0 a. Nominal, ordinal, interval, ratio 0 b. Nominal, interest, ordinal, radius 0 c. Radius, normal, interval, ratio 0 d. Normal, ordinal, interval, ratio