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HELP PLEASE ? 7-14 The question Will a change in the data coincide with a change in some important outcome? relates to which of the

HELP PLEASE ? 7-14

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The question "Will a change in the data coincide with a change in some important outcome?" relates to which of the four characteristics of data value? O a. Completeness O b. Relevance O c. Quality O d. TimelinessTo enhance data quality, researchers offer the following advice: O a. Avoid data cleaning. O b. Automate data collection and entry. O c. All data are created equal. O d. Benefits always outweigh costs of improving data quality.represents the rate of change in environmental and competitive factors. 0 a. Market dynamism O b. Quality 0 c. Timeliness Q d. Relevance Researchers conducting studies in highly dynamic markets face risk in relying on data. O a.greater;untimely. O b. greater; timely. O c. smaller; timely. Q d. smaller; untimely. Marketing research serves four possible business function that align with the purposes of marketing research. These four business functions include: 0 a. Testing, Finance, Issues, Performance 0 b. Issues, Production, Foundational, Testing 0 c. Performance, Foundational, Testing, Issues 0 d. Foundational, Promotional, Issues, Testing A system that helps decisionmakers confront problems through direct interaction with computerized databases and systems is referred to as a O a. Performance function 0 b. Customer relationship management 0 c. Decision support system Q d. Database Companies often collect customer data including customer preferences, sales numbers, and marketing promotions to characterize the interaction between the customer and the rm. These company actions are part of O a. Market dynamism O b. Customer relationship management 0 c. Cloud storage 0 d. Data warehousing A key metric that often triggers decision making in customer relationship management is: O a. Sales data O b. Market trend 0 c. Overall lifetime value of a customer 0 d. Marketing promotion

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