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Business Applications Case ing excerpt is from Coca-Cola Company's 2014 annual report filed with the S 15-4 Analyzing segments at Coca-Cola nt evaluates the performance of our operating segments separately to rent factors affecting financial performance. Our Company manages income taxes a segments separately to individually monitor the come taxes and certain treasury ing seg related items, such as interest income and expense, on a global ba ment. We evaluate segment performance based on income or loss before income taxes sis within the Corporate operat The following are selected segment data for Coca-Cola Company for the 2014 and 2013 fiscal years Dollar amounts are in millions Eurasia & Africa Latin North Europe America America Pacific 2014 Fiscal Year Net operating revenues Income before taxes Identifiable operating assets 2013 Fiscal Year Net operating revenues Income before taxes Identifiable operating assets $2,730 $5,36 $4,657 $21.479 $5,746 2.447 2,448 33,066 1,793 1,084 1,298 2,852 3,358 2,316 2,426 $2,763 $5,334 $4,939 $21,590 $5,869 2,432 2,478 3,731 2,918 33,964 1,922 1,087 2,859 2,908 Required a. Compute the ROI for each of Coke's geographical segments for each fiscal year. Which segment appears to have the best performance during 2014 based their ROls? Which segment showed the most improvement from 2013 to 2014? b. Assuming Coke's management expects a minimum return of 30 percent, calculate the residual in- come for each segment for each fiscal year. Which segment appears to have the best performance based on residual income? Which segment showed the most improvement from 2013 to 2014? sidual income. On which geographic segment would you recommend Coke focus its expansion efforts? Explain c. Explain why the segment with the highest ROI in 2013 was not the segment with the highest re d. Assume the management of Coke is considering a major expansion effort for the next five years. the rationale for your