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help please ! Jingle As You Go, Inc. (JAYGI), a fictitious company, has just developed a new and very powerful microprocessor. There is little doubt
help please ! Jingle As You Go, Inc. (JAYGI), a fictitious company, has just developed a new and very powerful microprocessor. There is little doubt that computers that incorporate this microprocessor into their architecture will be faster and cheaper than computers that stay with older technologies. Suppose that JAYGI has obtained a 17-year patent on this new microprocessor, and other microprocessor firms are going to have a very difficult time imitating the JAYGI microprocessor. If you were the managers of a computer manufacturing company, would you have any concerns about redesigning your computers around this new microprocessor? No, I would not have concerns because this new technology is faster. No, I would not have any concerns because it is cheaper. Yes, because the patent will expire Yes, because another company could reverse-engineer the technology. Yes, due to hold-up, once the technology was adopted. If JAYGI adopts this processor technology, what generic business level strategy would it be pursuing? Cost leadership Focus Product differentiation Imitation impeding Opportunistic Cooperative Alertness Vertical integration
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