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SWOT Analysis Layan Abdelhal Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below, remembering that Strengths a Weakness are INTERNAL to the organization and Opportunities and Threats are EXTERNAL (i.e., C-PEST
that are not in their direct control). HELPFUL Ideas HARMFUL Concerns Strengths Weaknesses Does the organization have a Does the organization have a weak strong brand presence? brand presence? What resources are available for Are resources insufficient for marketing activities? marketing activities? Internal Does the company have unique Does the company lack distinctive products or services that satisfy the products or services? needs of its target market? Do current products or services fail What makes the company's to satisfy the needs of customers? products or services unique? Do current products or services fail What value is brought to to bring value to customers? customers? Opportunities Threats What C-PESTs could the company . What are the tactics that try to take advantage? competitors use to pursue customers? Does the target market have any What are the strengths of the unfulfilled needs that the company can company's biggest and or emerging satisfy? competitors? Are there emerging target markets . In what ways are the competitors'Opportunities Threats What C-PESTs could the company . What are the tactics that try to take advantage? competitors use to pursue customers? Does the target market have any What are the strengths of the unfulfilled needs that the company can company's biggest and or emerging satisfy? competitors? Are there emerging target markets . In what ways are the competitors' with needs that the company can products or services superior to the satisfy? company's offerings? Are there ways the company and How are competitors likely to External its competitors can benefit from respond to any changes in the way the working together? company markets? Are there opportunities for Is the company behind in adopting collaborating with customers to build new technologies for marketing? brand presence? Describe any ways in which Describe and analyze if market international competitors are taking away demand is increasing? market share? Are there changes in the What do customers dislike about the government regulations that will affect company? the company? Describe and analyze if market Describe any emerging global demand is decreasing? issues that will affect the company