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Help Save & Exit Submit A coffee shop chain opens across the street from a locally owned coffee shop. The base expenses for coffee and
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A coffee shop chain opens across the street from a locally owned coffee shop. The base expenses for coffee and pastries are similar. However, the chain has corporate backing for support and therefore makes a decision to radically lower prices. Thus, it succeeds in attracting customers to its facility and eventually drives the local competitor out of business. This is an example of:
Multiple Choice
price fixing.
price discrimination.
predatory pricing.
referral selling.
resale price maintenance
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