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Help Save & Exit Submit Tom s is a salesperson for Stylus, a company that sells benefits packages to firms in an attempt to keep
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Toms is a salesperson for Stylus, a company that sells benefits packages to firms in an attempt to keep overall costs down. The solution is highly complex, as stylus works with a variety of medical providers to provide innetwork care at negotiated prices. From the customer's perspective, the implementation of the program comes at a high cost initially and requires the input of many people within the company. As this is a new offering to the market, information needs for the custom are typically high. Based on this description, Tomas should recognize that this is what type of purchase for customers?
Multiple Choice
modified rebuy
capital intensive
None of these answers are correct.
straight rebuy
newtask
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