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Help Save & Exit Submit Tom s is a salesperson for Stylus, a company that sells benefits packages to firms in an attempt to keep

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Toms is a salesperson for Stylus, a company that sells benefits packages to firms in an attempt to keep overall costs down. The solution is highly complex, as stylus works with a variety of medical providers to provide in-network care at negotiated prices. From the customer's perspective, the implementation of the program comes at a high cost initially and requires the input of many people within the company. As this is a new offering to the market, information needs for the custom are typically high. Based on this description, Tomas should recognize that this is what type of purchase for customers?
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modified rebuy
capital intensive
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straight rebuy
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