Help to reply to 2 person

Person 1:

to begin, an oligopoly market is a firm structure in which many firms are present in the same industry but only one or a few of those firms dominate. An example that I tend to use a lot is the airline industry. I tend to travel a lot during the year so an airline that I always take is United Airlines. United airlines is known to be one of the best rated and top airlines in the industry. The airline Industry fits in the oligopoly market structure because of each airline department competing with one another. each airline company differentiates due to the flight experience that you get. some airline companies offer more than one another, depending on the price that you pay. There are many ads of United and Delta airlines being aired on television, posted on social media, signs, and more. Lastly, in my opinion, the interdependence between United airlines and other airline companies, is the overall experience that you get with this airline company. I find that every time I fly with United, I get the best service at a good cost of a flight ticket as well. There is a reason why United airlines is one of the highest rated in the industry and it definitely tops most of the other companies.

Person 2:

Industries such as soda, beer, and car insurance are very competitive due to the fact that they are all oligopolies. We see so many commercials for these businesses because of their desires to maximize profits. The idea is that the more money they spend on advertising, the more of an earning they recieve. Advertising increases demand, job growth and overall productivity levels. Especially in a limited, yet competitive market, each company desires for their voice to be heard by its consumers. The market for soda is a perfect example of an oligopoly. There are two dominant firms in this non-alcoholic beverage market. Both Coca-Cola and Pepsi can be found as owning a large share of this industry's earnings and are seen to produce the most commercials. All though there are plenty of more soda companies, their earnings as a whole don't contribute as much as Coca-Cola or Pepsi. To remain at the top of the market's earnings, they have a huge emphasis on advertising and brand material. Because it is so expensive to have a high scale production like Coca-Cola or Pepsi, it makes it difficult to enter and thrive in this arena. But when done successfully, advertising catches the attention of the individual and persuades them into purchasing that company's product. No one will want to support a company that isn't popular or appealing.