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Wayne decided to open a gym in Michigan. His friend Nada, a marketing manager at a boutique marketing research company, tried to convince him to do some marketing research, but he said, III know what I don't like about health clubs; that's all the information I need. Besides, I can't afford an expensive research project He opened the gym at a shopping center about 15 miles from his home. Six months later, his club had very few members and he was running out of cash Ust one type of BOTH primary AND secondary data Wayne could have collected marketing research before opening his gym that might have helped him to be more successful. Primary data: Secondary data