Henry created a new flavor of ice cream to add to his menu of homemade ice creams in the ice cream parlor he owns in Florida. The ice cream became an instant hit; he plans to sell the ice cream in Georgia by supplying it to retailers there. Henry is involved in_______. 

a. harvesting

b. divesting 

c. identifying a new market 

d. identifying an established market

e. identifying a niche in an emerging market