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Herald Ltd introduced a new product, NEW ERA, to its range last year. The machine used to mould each item is a bottleneck in the
Herald Ltd introduced a new product, NEW ERA, to its range last year. The machine used to mould each item is a bottleneck in the production process meaning that a maximum of units per annum can be manufactured.
The NEW ERA product has been a huge success in the marketplace and as a result, all items manufactured are sold. The marketing department has prepared the following demand forecast for future years because of feedback from customers.
Year
Demand Units
Initial investment $
Maximum Additional output units
Current selling price $ per unit
Variable operating cost $ per unit
Fixed operating cost $
If production remained at units, the current selling price would be expected to continue throughout the remainder of the life of the product. However, if production is increased, it is expected that the selling price will fall to $ per unit for all units sold. Again, this will last for the remainder of the life of the product.
No terminal value or machinery scrap value is expected at the end of four years, when production of NEW ERA is planned to end. For investment appraisal purposes, Herald uses a nominal discount rate of per year and a target return on capital employed of per year. Ignore taxation.
aCalculate the following values for the investment proposal:
inet present value; ii internal rate of return; iiireturn on capital employed accounting rate of return based on initial investment; and. ivdiscounted payback period.
bDiscuss your findings in each section of b above and advise whether the investment proposal is financially acceptable.
cBriefly explain the key steps that should be included in a company's capital budgeting process.
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