Here and there, though, people are starting to talk about Checkers as a real contender to Woolworths for their middle class and up spending. And despite the fact that Checkers still has nowhere near the brand halo that Woolworths commands, some are even saying as much in public.

With regards to the above extract from the article and using relevant examples from the article,examine how Checkers is positioning its stores andproduct offering tocater for the middleclass and discuss whether this positioning is successful.