here are the attachments for the questions I need help.
3 What is the estimated actual number of Mazzio's products sold on redemption? Multiple Choice Part 3 of 5 277,000 00:42:51 O References O 180,000 O 10,000 O 20,000Mazzio's Cost per Coupon Redeemed Mazzio's Italian Eatery is a network of fast-casual Italian food restaurants offering award-winning pizzas. made-to-order pastas, hot toasted sandwiches, fresh specialty salads, appetizers, and desserts. With 165 restaurants in nine states, Mazzio's is rapidly growing and gaining popularity. Jackson Blakey has recently been promoted to Marketing Manager, and one of his rst tasks is to evaluate the success of Mazzio's existing coupon promotions. Jackson has a directive from his Vice President, who is not sure of the value of coupons, to provide a detailed calculation of the cost per coupon redeemed. Couponing program expenses include the face value ofthe coupon redeemed plus costs for production, distribution, and handling ofthe coupons. Former Procter& Gamble chairman Durk Jager, who led efforts to rein in the company's use of coupons in the late 90s, has argued that they are extremely inefficient He contends that it may cost as much as $50 to move a case of goods with coupons that may generate only $10 to $12 in gross prot. Marketers should track coupon costs very carefully to ensure their use is economically feasible. Read the report beiow, whichI provides a summary ofMazzio's current coupon strategy, and answer the questions that foiiow. Couponing program expenses include the face value ofthe coupon redeemed plus costs for production, distribution, and handling ofthe coupons. Jackson observes that Mazzio's is currently running about 12 million coupons per month using an FBI [freestanding insert] in the Sunday newspapers where their stores operate offering a coupon with a face value of $1.00 off on any pizza or pasta order. Jackson analyzes data from recent couponing efforts. and discovers that the redemption rate for the coupons is 2%. The average distribution cost per month is $75,000. Mazzio's currently pays an outside promotional firm $2,000 to design and create the coupons that appear in the newspapers each month. Mazzio's also pays each of their 165 franchises a $.05 processing fee for each coupon redemption at that store. 4 What is Mazzio's cost per coupon redeemed? Part 4 of 5 Multiple Choice 00:42:35 O $1.01 References O $1.34 O $1.79 $1.43assignment is to integrate all of this data and offer a clear picture of the cost per coupon redeemed. 2 What is the total monthly coupon program cost for Mazzio's? Part 2 of 5 Multiple Choice 00:43:14 O $10,000 References O $2,000,000 O $287,000 O $285,0005 For the most recent month, what is the total cost per product moved with a coupon? Multiple Choice Part 5 of 5 $1.59 0 References 51.05 0 O 5139 0 $1.50
